In each project implemented with the support of the European Union, an important component is the information component. PR-activity helps to increase the level of knowledge of the population and more effectively solve the tasks assigned to the project. The ongoing projects have a multi-directional focus, frequency of implementation and funding. However, successful experience in the aspect of developing and building PR communications is also interesting for specialists in other projects. This wonderful opportunity was provided by a thematic workshop organized by the Delegation of the European Union in Uzbekistan, which brought together in one place experts from projects implemented under the auspices of the EU and responsible for the implementation of information components. Employees of the European Union project «Strengthening rural and ecotourism through business associations for sustainable economic development in Central Asia», which is being successfully implemented by the Association of private tourism agencies of Uzbekistan, took part in this event.

In the framework of the «Workshop for PR-specialists» held on December 5, 2018, the tasks set were fully implemented. Participants were able to summarize and evaluate their own practical experience in order to openly share it with their colleagues. This openness allows you to really appreciate the PR practices implemented in 2018 to see prospects. Representatives of the project «Sustainable Water Management in Rural Areas of Uzbekistan» and the water awareness project UzWaterAware Branch of the Central Asian Regional Environmental Center made interesting presentations. Each expert presentation was accompanied by lively discussions. Because such events are a great opportunity for those who want to act and create an effective PR. For those who need to get a maximum of practical knowledge in a minimum of time. Such events help solve the problem of a lack of practical knowledge among young specialists.